Selling a Home in Sonoma County
How Selling Your Home With Erika Works
Selling your home in Santa Rosa or anywhere in Sonoma County should start with an honest price based on real data and a plan built around your home. I’m Erika Frey, a Realtor with W Real Estate. I’ve been licensed since 2019 (DRE #02089042) and hold the Commitment to Excellence (CTE) designation.
After helping my former team sell more than 45 homes in the first half of 2026, I went solo so every seller gets my direct, one-on-one attention. Today I sell 2–4 homes a month, and you work with me personally from the first call to closing.
Step 1: We meet at your home
After your first call, I come see your house in person. I bring recent comparable sales that match your home and walk you through my marketing plan. You see how I arrived at the price and how your home will be promoted before you commit to anything.
Step 2: We sign and build your strategy
When you’re ready, we sign the listing agreement and disclosures. Then we map out the plan to get your home on the market.
Step 3: Your home gets a full marketing launch
- Professional photography, videography and drone photography
- A 3D tour when it suits the home
- Its own property website, hosted on my site
- Paid ads, social media ads, reels and videos
- Search-focused keyword campaigns across multiple platforms to drive buyers to your listing
- Promote your listing on Realtor.com Spotlight listing and/or Zillow Showcase
Step 4: Market day and open houses
Once your home goes live, it gets two full weekends of open houses. There’s also a broker tour, where local agents walk through and give their opinion on price. Ads keep running the entire time your home is on the market.
Pricing based on real data
Your list price comes from what’s actually selling near you. Right now, correctly priced homes in Santa Rosa are selling in about 45 days. Because my pricing is built on real sales data, it’s rare for one of my listings to sit, though it does happen from time to time.
What it costs
My commission is 2.5%, paid at the close of escrow. There are no upfront fees, ever. Every listing gets significant marketing investment behind it at no extra cost to you.
Service with a hospitality background
Before real estate, I spent more than 20 years managing high-end hospitality and Michelin-starred restaurants in Healdsburg. That experience shows up in how I communicate and in the care I put into the details.
What clients say
25 five-star Google reviews
“Erika is a genuinely competent, caring, and ethical real estate agent. I feel completely taken care of when I work with her, both as seller and as buyer. She’s an absolute pleasure to work with!”
— Danielle Restieaux
“I worked with Erika Frey to sell my home in Santa Rosa, and I couldn't have asked for a better experience. Erika really understands the Santa Rosa real estate market and knows how to position a home to attract the right buyers. From pricing and marketing to negotiations and closing, she was knowledgeable, responsive, and professional throughout the process.
If you're looking for a Santa Rosa Realtor or Sonoma County real estate agent to help you sell your home, I highly recommend Erika. She made the entire process straightforward and kept me informed every step of the way.”
— Chris Mashore
Thinking about selling? Call or text Erika at 707-888-0212, or request your home’s value.
I also specialize in Expired Listings and Probate Homes